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Branding - Retail
Project Type
Created Online Store and Brand Identity
Date
April 2023
Role
Branding Manager and Designer
Date
Fall 2020
Link
Branding
Website, logo, collateral and promotional
A conservative retail men's jacket brand needed to establish an online presence and a visual identity system from website to logo to signage to labels. Their customers are traditional orthodox men seeking a specific type of garment. The branding goal was to create a sense of trust, stability, and sophistication.
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